"The theft of publisher content is a real challenge": Interview with Justine Roberts, Mumsnet - ExchangeWire.com
Briefly

from Exchangewire3 months ago
We're unique amongst premium UK publishers, in that much of our content is audience and community created. We've built a dedicated and loyal following that returns to Mumsnet day after day.
Exchangewirehttps://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/
Our platform needs to be user friendly and not over monetised. We've kept things simple, with an effective but unobtrusive ad stack, premium advertisers and fast load times.
Exchangewirehttps://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/
We feel like our sustainable audience-first strategy has put us in a much stronger position than most. Many other publishers have gone overboard with display ads, leading to a poor user experience.
Exchangewirehttps://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/
We've always been driven by our mission - to make parents' lives easier - and our user-created content is the essence of that mission.
Exchangewirehttps://www.exchangewire.com/blog/2024/10/30/the-theft-of-publisher-content-is-a-real-challenge-interview-with-justine-roberts-mumsnet/
Read at Exchangewire
#independent-publishing #sustainable-growth #user-experience #business-practices #content-strategy
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