"Circles.Life didn't want to fall into this category, so the brand sought a campaign that would both promote its mobile offerings and make its customers feel like the main character. This would require going beyond the static, two-dimensional world of advertising and entering uncharted territory: creating Australia's first-ever 3D billboard, replete with virtual avatars of the country's most influential content creators and gaming influencers."
"To deliver Australia's first 3D billboard, Circles.Life first enlisted the creative agency Invnt APAC then formed a team of digital designers, motion capture specialists, cinema 4D and Unreal Engine experts and CGI specialists. The brand then gathered a diverse group of influencers to represent its consumer base. The group comprised tech and gaming influencers from all walks of life, from maximalist design duo Josh and Matt to AJ Clementine, who is known for sharing her journey as a transgender woman on social media."
Circles.Life sought to stand out among Australian telcos by creating an immersive campaign that elevated customers as 'the main character.' The campaign produced Australia's first three-dimensional billboard by reimagining leading content creators and gaming influencers as avatars within a metaverse-inspired world. The company partnered with Invnt APAC and assembled a team of digital designers, motion-capture, cinema 4D, Unreal Engine, and CGI specialists. A diverse group of influencers represented the consumer base, including tech and gaming creators and transgender advocate AJ Clementine. The project emphasized themes of love, diversity, and inclusivity while overcoming tight pixel-level production constraints and influencer workflow challenges.
Read at The Drum
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