The state of GA4, one year after the big migration | MarTech
Briefly

Everybody still hates it. It's certainly not an easy UI. Even setting dates is difficult. It defaults to giving the last 28 days of information, this year that wasn't even applicable in February. Your other choices are the last seven days, last 30 days, last 90 days and last 12 months. May has 31 days. So the last 30 days doesn't do it for me.
The new key events are a positive thing. Now we have three different levels of events. There are page views and things like that, key events, like newsletter sign-ups, and conversions, like making a sale or getting a lead.
Read at MarTech
[
add
]
[
|
|
]