The SPO Wars and The Rise Of The Programmatic Direct Platform

The SPO battle is hotting up.Ever since OpenPath was launched by The Trade Desk, both Magnite and Pubmatic have launched competing solutions (Clearline and Activate respectively).Breaking the chain
Why are we breaking the programmatic supply chain?The simple answer: margin and control.Online video and CTV are strong growth areas, attracting incremental digital and legacy TV money.

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