Google stands accused of monopolizing the ad tech market through anti-competitive measures, forcing the DOJ to pursue a significant antitrust case that could reshape the industry.
Some of the serious allegations include manipulating ad auctions, engaging in self-preferencing, and restricting rivals' access to essential data, all aimed at stifling competition.
The DOJ's intent is to dismantle Google's monopoly in the ad industry, asserting that its practices harm market innovation and inflate costs for advertisers, impacting everyone involved.
The upcoming trial may lead to systemic changes in how digital advertising operates, as it challenges a corporate culture that prioritizes dominance over fair competition.
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