"I've seen companies with job postings for Drupal developers that require applicants to have expertise with PHP, but no experience with the platform. Drupal is based on PHP, and any developer working with it must know that programming language. However, there's so much more to Drupal than PHP, and the platform and community have numerous standards and practices that aren't involved in knowing PHP. As a result, many companies hire competent PHP developers who, despite their best intentions, didn't use Drupal effectively from the outset."
"As I mentioned in an interview with Chris Wood about marketing ops in merger and acquisition situations, people not only specialize but also personally invest in specific products. Personal product investment can certainly offer benefits, as people, for example, develop advanced skills and actively participate in user communities to find new and better ways to accomplish their goals. Deep investment in a community lets practitioners influence product roadmaps"
Martech practitioners commonly specialize in particular products, which helps them use platforms effectively but can complicate team composition. Recruiting with one product in mind risks hiring candidates with related technical skills but lacking platform-specific standards, practices, and community knowledge. Organizations can mitigate this by leveraging existing internal experts or external vendors to train new hires and by specifying platform experience in job requirements. Personal investment in specific products yields advanced skills and community participation, enabling practitioners to discover better approaches and influence product roadmaps. Consideration of specialization, onboarding, and hiring criteria is important when building martech teams and stacks.
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