The power of metadata: An introduction for DAM users | MarTech
Briefly

from MarTech11 months ago
Metadata unlocks your digital content's true potential, enabling efficient search, improved findability and trusted content governance.
MarTechhttps://martech.org/the-power-of-metadata-an-introduction-for-dam-users/
A well-designed controlled vocabulary helps avoid 'no results' in search, providing synonyms, misspellings, and acronyms for better search experience.
MarTechhttps://martech.org/the-power-of-metadata-an-introduction-for-dam-users/
Taxonomy is vital in recognizing the organization's vocabulary and enhancing the search process.
MarTechhttps://martech.org/the-power-of-metadata-an-introduction-for-dam-users/
DAM functionality, including metadata, taxonomy, and search, forms the structure for integrated media management crucial for success.
MarTechhttps://martech.org/the-power-of-metadata-an-introduction-for-dam-users/
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#digital-asset-management #metadata #search-efficiency #content-governance #taxonomy
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