Following recent antitrust scrutiny, speculation surrounds Google's ad tech business potential split. Analysts suggest that a complete division might yield an independent company worth over $100 billion by 2024. This spin-off could include critical assets like Google Ad Manager, DV360, Adsense, and Admob. With Google's advertising demand remaining essential for the spun-out entity's success, the reevaluation of its ad tech structure reveals broader implications for the online advertising landscape and independent ad tech players.
The prospect of Google divesting its ad tech business suggests a serious shift in strategy, likely to appease regulators while unlocking value in its assets.
A new independent company could emerge from Google's ad tech division, potentially valued over $100 billion, while relying heavily on Google's advertising demand for sustenance.
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