As the focus shifts away from cookies, real metrics show the technology is effectively dead, with no new investment in tech based on its use.
Criteo exemplifies the industry's pivot away from cookies, investing in new identifiers while dealing with the complex transition over the last four years.
The narrative pushed by major companies like Apple and Google has fueled the perception that cookies represent a severe privacy issue, despite other larger flaws.
Investments in alternative identifiers such as ID-5 and UID2 highlight the industry's direction away from cookies, which are increasingly seen as outdated.
Collection
[
|
...
]