Mark Zuckerberg recently faced a Federal Trade Commission trial reviewing a decade's worth of emails regarding Meta's aggressive market strategies. His attempt to settle for $1 billion failed, revealing the ruthless tactics Zuckerberg employed to suppress competition. The trial focuses particularly on the acquisitions of Instagram and WhatsApp, where the FTC aims to demonstrate that Zuckerberg's intent was to monopolize personal social networking. Current antitrust enforcement signals a possible decline in Meta's grip on public attention, as emerging competitors may not be acquired.
In 2011, Zuckerberg sent several urgent messages about Instagram's growth and fretted that the service could bolt on social networking and `copy what we're doing now...`
Meta's control of public attention is likely to shrink over time, as competitors rise up that Meta won't be able to buy.
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