"It has been another huge year for the creator economy: as we approach the end of 2025, the sector's global value is projected to hit over £190bn. The US remains a leading market, with ad spend expected to reach a total of hit USD$37bn (£27.80bn) by the end of this year. It's a thriving industry: despite the economic uncertainty, average annual influencer marketing investment has increased by 171% year-over-year."
"AI technologies have been able to assist creators in several ways, such as providing data-driven insights and analysis on user behaviour and market trends to help shape their strategies. But where there are benefits, there are also challenges. According to research from Billion Dollar Boy, more than six in ten creators are worried that virtual influencers are increasing competition. And surprisingly, consumer favourability appears to be high, with 76% of consumers trusting virtual influencers for product recommendations."
The creator economy's global value is projected to exceed £190bn by the end of 2025. US influencer ad spend is expected to reach USD 37bn (£27.80bn) this year. Average annual influencer marketing investment rose 171% year-over-year despite economic uncertainty. Creators operate across travel, fitness, fashion, beauty, culinary, gaming, language learning and finance. Creators are professionalising by running businesses and acting as strategic partners for brands. AI supports creators with data-driven insights and user behaviour analysis to shape strategies. Virtual influencers are increasing competitive pressure, with over 60% of creators worried and 76% of consumers trusting virtual influencers for recommendations. Content format evolution and competition with traditional media remain open questions.
#creator-economy #influencer-marketing #artificial-intelligence #virtual-influencers #content-formats
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