"Technology makes marketing more and more complicated each year and our growth and success has come from a passionate belief that if we help our clients solve their biggest marketing challenges at scale, then we will grow and do well. And that will be Linsey's core focus. Driving growth for our clients will drive our own growth."
"Loy will be based at the group's New York HQ and arrives from Dentsu where she spent more than six years, most recently as SVP Head of Growth at Dentsu's global media agency, iProspect, where she delivered record-breaking new business growth for the company."
"Loy has extensive cross-industry experience, which encompasses media, content and data as well as innovative performance and business process implementation. She will be tasked to build on the exceptional growth the group has driven since it was founded in 2015."
The Brandtech Group has appointed Linsey Loy as Chief Growth Officer following significant momentum and growth. The group, formerly You & Mr Jones, now operates with 18 partners and associate partners, more than half identifying as women. Loy joins from Dentsu, where she served as SVP Head of Growth at iProspect, delivering record-breaking new business growth. She brings extensive experience across media, content, data, and performance implementation from previous roles at Merkle, Deutsch, and TBWA\Chiat\Day. CEO David Jones emphasizes that Loy's focus will be solving clients' marketing challenges at scale, recognizing that client growth drives organizational growth. The group achieved 50% organic growth in 2021 and now partners with eight of the world's top 10 advertisers.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]