Years ago, the idea of anyone coming close to unseating Nielsen felt unrealistic. But now that alternative currencies have some so far, they are facing the same challenges as Nielsen.
But that doesn't mean there's no space for tech in the audio space. Dynamic ad insertion has taken off, and certain segments of audio, like streaming music, feel natural for programmatic audio. Our senior editor, Hana Yoo, previews the year ahead in programmatic audio, from its opportunity to what's holding the space back.
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