"Midway through 2025, it's clear that brands are redirecting their advertising budgets at an unprecedented pace. The move toward digital isn't new, but this year's strategies highlight a deeper recalibration - one defined by AI adoption, measurement precision, and the diminishing relevance of traditional media. These shifts are not just reshaping the marketing world; they're quietly altering how consumers discover, evaluate, and buy products every day, Moonfruit reports."
"Brands are rapidly reallocating ad budgets toward digital channels, driven by AI adoption, precision measurement, and declining reliance on traditional media. AI-powered automation, ROI-focused performance marketing, and booming retail media networks are the primary forces reshaping marketing strategies. A few major platforms, including Google, Meta, TikTok, and Amazon, dominate ad spend, pressuring traditional agencies to adapt with faster, data-driven solutions."
Brands are rapidly shifting ad budgets to digital, with digital expected to claim roughly 73% of global ad revenue as total ad spend approaches $1 trillion. Traditional media spend is declining, projected to fall 3.7% from 2024 to 2025. Generative AI now automates creative production and bidding, accelerating campaign execution and efficiency. Performance-oriented ROI measurement, programmatic buying, and expanding retail media networks drive allocation decisions. A concentration of ad spend on Google, Meta, TikTok, and Amazon pressures agencies to adopt faster, data-driven models, while many brands build in-house teams or partner directly with platforms. Consumer-facing ads become more personalized, embedded, commerce-driven, and privacy-conscious.
Read at Black Enterprise
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