The McCann Worldgroup study, unveiled at SXSW, explores the changing landscape of the American Dream amid sociopolitical divisions, inflation, and automation. It reveals that 72% of Americans perceive this as a complicated period, with 52% believing the Dream still exists while 70% acknowledge it’s harder to achieve. Additionally, though opportunities are perceived to be narrowing, 88% of respondents see creativity as a binding force that unites people across divides. This highlights a complex but resilient American societal landscape, where aspirations clash with realities.
Concerns of inflation, the war of DEI, automation, and more have made 72% of Americans believe there's never been a more complicated time to be an American.
McCann's study asserts there are forces that are holding the country together, namely creativity, which 88% of respondents said has the power to unite people.
Collection
[
|
...
]