Teads OG extends contextual and audience-targeting capabilities into the CTV environment, leveraging insights on what consumers consume in editorial web and CTV environments.
Teads OG allows advertisers to efficiently plan, activate, and measure cross-screen video campaigns for optimal reach, incrementality to linear TV, and contextually aligned advertising.
Teads has unique capabilities in analyzing contextual content consumption data on the open internet, integrating with premium publishers and combining it with device and user behavior signals for precise audience targeting.
#teads-omnichannel-graph #ctv-advertising #cross-screen-campaigns #contextual-targeting #ai-based-inference
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