"Teads will apply NewsGuard's human-vetted reliability ratings across its supply to help ensure advertisers confidently support high-quality journalism while avoiding low-quality or unreliable information environments."
"By expanding its use of NewsGuard's data across its supply, Teads provides its brand and agency partners with an additional layer of protection - moving beyond traditional, automated keyword blocking toward a more nuanced, data-driven approach to brand safety and inventory quality."
"NewsGuard's ratings are conducted by a team of trained analysts who review news and information sites based on nine apolitical, journalistic criteria such as whether a site repeatedly publishes false content, regularly corrects errors, and maintains transparency about its ownership and financing."
Teads has expanded its partnership with NewsGuard to improve inventory quality and brand safety in its global advertising marketplace. This collaboration will utilize NewsGuard's human-vetted reliability ratings to help advertisers support high-quality journalism while avoiding unreliable information. Teads aims to provide brand and agency partners with enhanced protection through a data-driven approach to brand safety. NewsGuard's ratings are based on nine journalistic criteria and are conducted by trained analysts across multiple language markets, ensuring a focus on credible sources and reducing exposure to low-quality environments.
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