Teads has expanded its partnership with NewsGuard to improve inventory quality and brand safety in its global advertising marketplace. This collaboration will utilize NewsGuard's human-vetted reliability ratings to help advertisers support high-quality journalism while avoiding unreliable information. Teads aims to provide brand and agency partners with enhanced protection through a data-driven approach to brand safety. NewsGuard's ratings are based on nine journalistic criteria and are conducted by trained analysts across multiple language markets, ensuring a focus on credible sources and reducing exposure to low-quality environments.
"Teads will apply NewsGuard's human-vetted reliability ratings across its supply to help ensure advertisers confidently support high-quality journalism while avoiding low-quality or unreliable information environments."
"By expanding its use of NewsGuard's data across its supply, Teads provides its brand and agency partners with an additional layer of protection - moving beyond traditional, automated keyword blocking toward a more nuanced, data-driven approach to brand safety and inventory quality."
"NewsGuard's ratings are conducted by a team of trained analysts who review news and information sites based on nine apolitical, journalistic criteria such as whether a site repeatedly publishes false content, regularly corrects errors, and maintains transparency about its ownership and financing."
Read at Exchangewire
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