Needham analyst Laura Martin reaffirmed a Buy rating for DoubleVerify Holdings Inc. (DV), forecasting a price target of $22. Following President Trump’s announcement of reciprocal tariffs, Martin emphasized that DoubleVerify is minimally impacted due to its fixed-fee revenue model. The firm, deriving 30% of its revenue from outside the U.S., benefits from consistent growth in digital advertising, estimated at 10% annually. Its successful engagement with leading platforms and a strong customer retention rate position it well against economic uncertainties, reinforcing its competitive edge in digital ad verification.
"DoubleVerify ensures stable earnings as it operates on a fixed-fee basis, lessening the impact of tariff-related fluctuations in digital ad spends."
"With 95%+ gross revenue retention, DoubleVerify showcases resilience, growing across activation, measurement, and supply-side revenue streams despite market uncertainties."
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