Substack has seen a notable uptick in video content as it represented 6% of posts by March 2025, marking a 135% increase from the previous year. This surge suggests growing enthusiasm among creators, particularly among the top earners; however, it also raises questions about the platform’s direction. Some creators express concern over whether Substack's push for video aligns with user desires, highlighting a divide in the creator community where a significant number are resistant to incorporating video into their newsletters, despite its growing popularity among others.
Substack's video posts rose to 6% of all content recently, with a 135% increase from February 2024 to February 2025, showcasing growing creator interest.
The real question is whether Substack's strategic move towards video aligns with what the users want, or if it's just a top-down decision.
While video use is on the rise with top creators, there's a substantial portion of the community that remains hesitant to adopt this format.
The integration of video on Substack reveals a tension: creators enjoy multimedia formats, yet a segment within the community resists this shift.
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