Blis is reportedly nearing a deal with T-Mobile that could value the company at approximately $200 million. The company has been exploring its exit options since late 2024, with private equity firms initially leading the discussions. T-Mobile's interest highlights its commitment to enhancing ad-funded operations, marked by its recent acquisition of Vistar Media for $600 million. Blis, a pioneer in location-based advertising since the mid-2000s, aims to deliver programmatic solutions without personal data reliance, amidst a broader trend of M&A activity in the advertising technology industry.
Blis is on the brink of a deal with T-Mobile, valuing the company at around $200 million, amid a surge in ad tech mergers and acquisitions.
T-Mobile has shown a strong interest in ad-funded operations, recently confirming a $600 million acquisition of Vistar Media to enhance its media capabilities.
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