"AI Sponsored Snaps represent a significant shift in advertising, as they allow users to engage with brand-run AI agents directly in Snapchat Chat, facilitating product discovery and purchase decisions."
"Ajit Mohan stated that conversation is becoming 'the most valuable real estate in advertising,' highlighting the role of AI in helping users make real-time decisions about products and services."
Snapchat has launched AI Sponsored Snaps, allowing users to interact with brand-run AI agents in the Chat tab. These agents provide information on services like credit scores and loans, guiding users toward purchases. This new ad format shifts the role of ads closer to sales, as AI chatbots help users discover products and make decisions. Ajit Mohan, Snap's Chief Business Officer, emphasizes the importance of conversation in advertising, indicating a potential future where sales teams may be impacted by AI advancements.
Read at Digital Trends
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