"AI Sponsored Snaps will appear in the app's Chat tab with a light gray 'Ad' notation next to the brand name. After opening the chat, you can ask the agent questions about the brand it represents."
"Conversation is becoming the most valuable real estate in advertising. AI is accelerating that shift, turning chat into the place where people discover products, ask questions, and make decisions in real time."
"Snap says more than half a billion people have messaged its My AI feature since it launched three years ago, despite a shaky start."
Snapchat has launched AI Sponsored Snaps, enabling brands to interact with users through AI agents in the Chat tab. These agents can answer questions about the brand, such as financial advice from Experian. The initiative aims to guide consumer behavior towards profitable actions for sponsors. Snap's Chief Business Officer emphasized the importance of conversation in advertising, stating that AI is transforming chat into a space for product discovery and decision-making. Despite initial challenges, the My AI feature has seen significant user engagement since its launch.
Read at Engadget
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