""Conversation is becoming the most valuable real estate in advertising. AI is accelerating that shift, turning chat into the place where people discover products, ask questions, and make decisions in real time.""
""The new format builds on the momentum of Sponsored Snaps, which already drive 22% more conversions with nearly 20% lower cost per action.""
""85% of users engage regularly in the Chat feed, and that users sent over 950 billion chats in Q1 2026 alone.""
Snapchat is launching AI Sponsored Snaps, enabling users to interact with brands' AI agents within the Chat tab. This new ad format allows users to ask questions and receive recommendations. Despite some resistance to AI in advertising, Snapchat reports strong user engagement with its AI chatbot. The new format aims to enhance user experience and drive conversions, leveraging the platform's large user base. Brands can utilize AI agents to engage users in personalized interactions, capitalizing on the popularity of the Chat feature among users.
Read at TechCrunch
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