Snap has introduced a standalone Lens Studio app for iOS and a web tool to simplify the creation of AR Lenses. Designed for users of all skill levels, these tools allow easy creation through text prompts and basic editing features. Users can generate AI effects, incorporate their Bitmoji, and explore templates. While the desktop application remains for professionals, Snap aims to attract more casual creators, reinforcing its leadership in AR technology amidst market shifts and closing platforms by competitors like Meta.
These are experimental new tools that make it easier than ever to create, publish, and play with Snapchat Lenses made by you.
Now, you can generate your own AI effects, add your dancing Bitmoji to the fun, and express yourself with Lenses that reflect your mood or an inside joke.
Snap is considered a leader in AR thanks to its early adoption of the technology through its AR filters and Lenses.
By opening up access to AR creation, Snap is doubling down on its vision for the technology.
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