Snap Inc. has joined forces with Later to improve creator collaborations and streamline content publishing on Snapchat. This integration features automated content scheduling and enhanced creator profile discovery, utilizing Snapchat's Public Profile API and Creator Discovery API. Marketers can now easily search for and manage relationships with Snapchat creators. In return, Snapchat creators benefit from Later's platform by connecting with brands and accessing analytical and planning tools. Fintan Gillespie from Snap emphasized the alignment of this collaboration with their mission to empower creators and help brands achieve meaningful results.
Snap Inc.'s integration with Later revolutionizes creator collaborations on Snapchat, allowing for automated content scheduling and streamlined influencer marketing opportunities.
The partnership introduces a powerful tool for marketers to discover Snapchat creators and manage collaborations, all in one integrated platform.
Fintan Gillespie noted, 'Later's dedication to innovation and data-driven influencer marketing aligns perfectly with our mission to help creators grow their businesses.'
Creators on Snapchat can now connect with brands using Later's network, enhancing engagement and revenue opportunities through analytics and planning tools.
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