"At Silverpush, we like to say that video is the funnel. More than 80% of internet traffic is now video. So video advertising has to be full-funnel, which means your ads have to be delivered not just where the ad is relevant but where the internet is relevant."
"Context is all about the moment - whether a customer is researching and comparing products on YouTube or about to click buy on Instagram - so your video ad has to be delivered at the moment where the audience will be most engaged."
"When it comes to YouTube, we find that understanding the ecosystem is more important than understanding user data. Just because someone is watching a concert video doesn't mean they fall into specific demographics, but it does mean they have a specific interest in music."
Video is increasingly recognized as a full-funnel performance driver, with over 80% of internet traffic being video. Advertisers must deliver ads in relevant contexts, aligning with user intent based on the content being viewed. Contextual intelligence identifies video content in real-time, allowing for tailored ad placements that match viewer stages. YouTube is a key platform for video campaigns, where understanding the ecosystem and user interests is crucial for effective ad placement, rather than relying solely on demographic data.
Read at Exchangewire
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