"Musk on Wednesday gave a wide-ranging interview to New York Times columnist Andrew Ross Sorkin, in which the entrepreneur told X-boycotting advertisers to "go fuck [themselves]" and sought to explain his reasoning for resharing an antisemitic post on X. The statements came after major advertisers, including Disney, Apple, IBM and Paramount, pulled ad spend from the platform amid Musk's controversial comments, a damning report indicating that ads on X sometimes run alongside white nationalist and antisemitic content."
"Today @elonmusk gave a wide-ranging and candid interview ... He also offered an apology, an explanation and an explicit point of view about our position. X is enabling information independence that's uncomfortable for some people. We're a platform that allows people to make their own decisions. And here's my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street - and the X community is powerful and is here to welcome you. To our partners who believe in our meaningful work -- Thank You."
Elon Musk gave a wide-ranging interview in which he told advertisers who boycotted X to "go fuck [themselves]" and sought to explain his resharing of an antisemitic post. Major advertisers including Disney, Apple, IBM and Paramount pulled ad spend after the comments, a report showing X ads sometimes run alongside white nationalist and antisemitic content, and rising misinformation about the Israel-Hamas war. Ad revenue has declined roughly 55% year-over-year each month since Musk's takeover. CEO Linda Yaccarino publicly defended Musk and framed X as enabling 'information independence' and a pro–free-speech advertising opportunity. Industry analysts question how long advertiser support and revenue resilience can continue.
Read at The Drum
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