Under CEO Florian Haller, Serviceplan Group has evolved from a local German agency to a significant global player, prioritizing creative excellence, international expansion, and the use of AI. Ranking as the fourth-most awarded agency worldwide, the firm’s success stems from its 'House of Communication' operating model, which blends creative, media, and technology seamlessly. This structure fosters collaboration across disciplines and allows clients to benefit from comprehensive marketing strategies, showcasing how an independent agency can flourish amidst industry consolidation.
Instead of just an advertising agency, this House of Communication is still, today, our blueprint, and I believe one of the factors why we've been growing so quickly.
Serviceplan has charted a different course that has made it a mainstay in the World Creative Rankings, proving their capability as an independent agency.
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