Search And Social Converge; The Long And Short Of It | AdExchanger
Briefly

"Google" has become a verb that's synonymous with "search."But Google isn't the only place to go to find content and products.Google's own internal research shows that 40% of young people use platforms like Instagram and TikTok as a de facto search engine.And both are responding to this trend in the only way ad-supported platforms know how: by introducing search ad formats.
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