Scope3 has introduced an innovative AI-powered brand safety and suitability product designed to empower advertisers with custom AI agents that autonomously evaluate content against specific brand values, goals, and audience preferences. This unique system scans ad inventory in real-time, eliminating unsuitable content and ensuring ads travel through verified channels efficiently. As the industry faces criticism over existing brand safety tools, Scope3's solution aims to enhance accountability while minimizing unnecessary content blocking and ad wastage. Initial partners include major players like Meta and Amazon DSP.
"It's a radically improved way of thinking about brand safety and suitability," said Scope3 CEO Brian O'Kelley. "It gives big brands the ability to create bespoke brand safety and suitability agents ... it can also take other core needs of brands-like sustainability [into consideration]."
Scope3 hopes that the approach will reduce unnecessary content blocking, reduce ad waste, and improve accountability in digital advertising.
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