The debate in the SEO community focuses on the use of schema markup by large language models (LLMs) such as Microsoft Bing's Copilot, Google’s Gemini, and OpenAI's ChatGPT. Fabrice Canel from Microsoft Bing confirmed that schema markup enhances LLMs' comprehension of web content. He emphasized the importance of fresh content for LLM training and suggested using the indexnow.org API to update LLMs with real-time information. The conversation touches on whether additional LLMs incorporate structured data similarly to Bing, prompting ongoing discussions among SEO practitioners.
Fabrice Canel confirms that schema markup helps Microsoft's LLMs understand your content in his excellent SMX - Search Marketing Expo in Munich presentation.
Gen AIs value fresh content in particular, partly as a reference check of their LLM training data. Use the API at indexnow.org to push that information as it's published or updated.
Microsoft Copilot combines up-to-date Bing Search index and ranking system with creative reasoning capabilities of OpenAI's advanced GPT models.
Bing does crawl, index and process schema for both web search and LLMs.
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