Salesforce is revamping its go-to-market strategy by shifting from standalone applications to a comprehensive suite of applications, focusing on interaction and integration. The Salesforce core platform underpins these applications, improving data quality and facilitating AI deployment. Although current users of Marketing Cloud and Commerce Cloud may not see immediate changes, new customers will benefit from a singular suite approach, which includes access to basic versions of applications, with the potential for additional functionalities through different licenses. This transition emphasizes a more collaborative ecosystem among Salesforce products.
Salesforce's new approach focuses on a unified suite of applications that promotes integration, emphasizing collaboration and data quality for enhanced customer experiences.
The Salesforce core platform improves product interconnectedness, enabling organizations to utilize cross-application data effectively and enhancing AI deployment capabilities.
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