Roku Exchange bridges ad supply with programmatic demand, ensuring buyers receive similar data as direct buyers, enhancing transparency and data parity within ad campaigns.
Roku's goal is to provide programmatic buyers with more information about the content surrounding their ads, aligning with CTV streamers' emphasis on data parity between programmatic and direct campaigns.
By accommodating transparency requests from buyers and integrating with various DSPs, Roku aims to attract more ad spend to its platform, reducing the need for third-party ad tech intermediaries.
Programmatic buyers using Roku Exchange have access to metadata like ad break length, timing within streams, and details about networks and channels, offering enhanced insights compared to traditional buying methods.
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