Roku users expressed strong dissatisfaction when a video trailer for Moana 2 began playing before they accessed their homescreen. This incident, widely reported on forums, highlights user frustration with intrusive advertising methods. Roku, which primarily generates revenue through ads, is trying to navigate a balance between monetization and user experience. In a recent earnings call, Roku CEO Anthony Wood emphasized their desire to maintain the homescreen's integrity while exploring more efficient ad usage, recognizing that overwhelming customers with ads could harm overall satisfaction.
"I'll take the banner ads, but I'll be damned if I'm gonna put up with a video loading when loading up my Roku."
Roku founder and CEO Anthony Wood stated, "Our strategy of making better use of our homescreen is not just about putting a marquee video ad on the homescreen...We have no intention of breaking it."
Collection
[
|
...
]