Revolve, a popular retailer among Gen Z, is being sued for $50 million over deceptive social media marketing practices. The class-action lawsuit claims the brand's influencers hid their paid partnerships, misleading consumers about genuine endorsements. The lead plaintiff, Ligia Negreanu, argues that had she known about the sponsorships, she wouldn't have bought products priced above competitors. The complaint points out that influencers rarely used mandated disclosures like "paid partnership" tags, violating Federal Trade Commission guidelines. Revolve's co-defendants include affiliates and three influencers, reflecting the seriousness of the allegations.
"For many years, Revolve used its position, payments and free merchandise to entice influencers to endorse and promote its products while failing to disclose any material relationship with the brand."
"The problem comes when you don't disclose," said Bogdan Enica, one of Negreanu's attorneys. He added that guidelines established by the Federal Trade Commission require influencers endorsing a product on social media to disclose any 'material connection' with the brand.
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