Curation provides strategic solutions to the open web's challenges, driving value for publishers and advertisers while offering accountability and quality media.
Curation ensures a proactive approach to quality that programmatic advertising has often failed to deliver, addressing key accountability issues in the ecosystem.
The decline in the open web's addressability, exacerbated by privacy changes from tech giants, highlights the importance of curation in restoring value and transparency.
Curation stands out by fostering a quality-driven environment that meets advertisers' needs and enhances the overall media landscape, unlike oversaturated ad networks.
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