Online retailers face challenges in identifying a majority of site visitors, impacting their ability to engage and retain customers. Only 15 to 27% of visitors are successfully recognized, leaving up to 85% unidentified, highlighting the significant gap in customer identification.
Businesses with higher identification rates experience a 53% boost in repeat purchases. Recognizing visitors and matching their behavior can lead to improved customer engagement and loyalty, indicating the importance of accurate customer identification in driving repeat sales.
Apparel buyers display a higher identification rate of 27%, with a 20% one-year repeat purchase rate, emphasizing the correlation between identifying customers and driving repeat sales. However, other verticals struggle to achieve reactivation rates above 10%, impacting customer retention and long-term purchase behavior.
Collection
[
|
...
]