"As the television landscape evolves, behind the screen, the relationships between viewers, content creators, broadcasters, and advertisers have become increasingly complex. As Europe's original CTV and streaming experts, Rakuten TV created Rakuten TV Enterprise - a suite of products and services that simplify CTV and streaming for agencies, advertisers, content owners, telcos, TV operators, and publishers. It connects advertisers, content, and audiences, offering advanced ad solutions (CTVision+), FAST channel creation and syndication, multi-platform app development, and monetisation management."
"'Rakuten TV Enterprise Services' was launched to address the needs of content owners, telcos, and TV operators. The latest strategic move consolidates all of Rakuten TV's business-facing capabilities, including advertising, under one unified 'Rakuten TV Enterprise' brand. With an emphasis on transparency, trust, and measurability, this new advertising pillar encompasses the 'Enterprise Ad Sales' division and will offer a streamlined, integrated approach that redefines how advertisers engage with CTV."
Rakuten TV's survey 'A Clearer Picture' explored UK advertisers' views on media investments in CTV. Rakuten TV consolidated all business-facing capabilities into a unified Rakuten TV Enterprise brand, combining advertising and B2B services. Enterprise offers advanced ad solutions (CTVision+), FAST channel creation and syndication, multi-platform app development, and monetisation management for agencies, advertisers, content owners, telcos, operators, and publishers. The advertising pillar emphasizes transparency, trust, measurability and includes Enterprise Ad Sales to streamline advertiser engagement. CTVision+ aggregates high-quality CTV inventory across Europe to provide pan-European scale with local relevance through brand-safe environments, advanced audience targeting, transparent buying paths, and independent verification.
Read at Exchangewire
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