With more than a dozen new media companies joining Perplexity’s publisher program, the platform offers revenue-sharing opportunities via advertising on its AI-powered search engine.
Jessica Chan, head of publisher partnerships at Perplexity, believes that partnering with various media outlets will foster a diverse range of content and revenue streams.
The newly launched program allows publishers to monetize through advertising on answer pages, ensuring that if they are cited, they benefit from the generated revenue.
Starting to see revenue, publishers benefit financially by being part of Perplexity’s program, as each citation on the platform leads to potential earnings for them.
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