Ad spending remained stable in Q1, yet companies are becoming cautious for the remainder of the year due to tariff concerns and a fragile economy. Advertisers are not necessarily reducing their spending but are being more careful with their budgets as they seek flexibility to adjust to potential economic shifts. This cautious approach is evident across various regions including the U.S., Europe, and China, as CMOs monitor inflation and changes in consumer confidence, leading to a fluid advertising environment.
Ad spending held steady in Q1, but companies are now treading carefully due to economic uncertainties, signaling a potential decline in advertising budgets.
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