The article discusses the bleak outlook for publishers in 2025 concerning programmatic ad auctions. Revenue leads indicate a notable decline in ad revenues, particularly in open auctions, with CPMs down significantly—some by as much as 30%. This worsening trend, initially affecting Google's ad exchange, has spread across the board, leaving little optimism as past months have reinforced a soft market. Despite some faint signs of recovery, publishers remain hesitant to celebrate, craving more concrete evidence before expressing any optimism about future market conditions.
2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing.
There's still quite a lot of softness in money coming from the open auction.
We're talking double-digit CPM decreases across the board so far this year.
A cautious optimism has settled in, but no one is rushing to celebrate.
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