On March 6, 2025, Publicis Groupe announced its agreement to acquire Lotame, a leading independent identity solution provider, enhancing its AI strategy. Lotame boasts a sizable global data marketplace covering 109 countries, offering a comprehensive identity solution that enables personalized messaging for clients. The merger promises to expand the reach of Publicis's Epsilon asset, granting access to nearly 4 billion consumer profiles. This acquisition not only enhances global marketing accuracy but also focuses on regional growth in APAC and EMEA, driven by Lotame's expertise in data and identity solutions.
Publicis Groupe's acquisition of Lotame enables expanded global identity reach, combining 4 billion profiles to enhance personalized marketing capabilities for clients worldwide.
With this acquisition, clients will have access to a comprehensive identity-driven marketing strategy, allowing them to engage up to 91% of adult internet users.
Collection
[
|
...
]