Programmers And Platforms Make One Last Plea For Ad Dollars Ahead Of The Upfronts | AdExchanger
Briefly

from AdExchanger4 months ago
Sports led nearly every pitch as streamers like NBCU, Disney, Paramount, and WBD emphasized their sports programming's ability to reach a wide audience.
AdExchangerhttps://www.adexchanger.com/ctv-roundup/programmers-and-platforms-make-one-last-plea-for-ad-dollars-ahead-of-the-upfronts/
Comcast highlighted its Olympics coverage on Peacock with new ad formats to boost viewing time and advertising revenue.
AdExchangerhttps://www.adexchanger.com/ctv-roundup/programmers-and-platforms-make-one-last-plea-for-ad-dollars-ahead-of-the-upfronts/
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#tv-upfronts #sports-programming #streaming-platforms #earnings-reports
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