As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks.Because, eventually, TV buyers and sellers are going to embrace programmatic more fully - and not just for the scatter market."Our philosophy is that every ad impression on TV, at some point, will be streaming," said Adam Markey, director of product management for Roku's ad platform, speaking at AdExchanger's Programmatic IO event in Las Vegas earlier this week.
[
add
]
[
|
|
...
]