Amazon has reported that Prime Video currently reaches over 130 million users in the U.S., an increase from 115 million last year. While this figure differs from total subscriber count, it highlights the platform's expanding reach. Prime Video's advertising venture has seen revenues surge since going live with ads across the U.S., adding competition in the market. The company plans to showcase new AI-driven ad technologies designed to enhance user experience and shopping efficiency at its 2025 upfront presentation.
Prime Video's ad tier now reaches over 130 million U.S. customers, reflecting significant growth and new ad technologies set to enhance sales through innovative ad strategies.
The integration of advanced AI-powered ad tech aims to create a more seamless experience for viewers, merging entertainment with immediate shopping opportunities.
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