Podcaster Arielle Lorre is taking legal steps against skincare brand Skaind after they used an AI-generated deepfake of her in an advertisement without her approval. The deepfake, which circulated on TikTok, depicted Lorre promoting the brand's skincare product—something she has never tried or endorsed. Despite her cease-and-desist letter to the brand, they simply blocked her on social media. Lorre expressed concern over the implications of such misuse, not only for her brand but also for the integrity of influencer marketing. Other influencers echoed her sentiments, highlighting a broader issue within the industry.
"The entire podcast interview of me promoting this product was digitally manipulated. They created an AI version of me."
"Not only is it illegal, but it also dilutes my brand and affects the trust I've been building with my audience."
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