Pizza Hut has introduced 'Hutty', a mobile companion experience aimed at enhancing engagement during the NCAA March Madness tournament. This initiative, leveraging Meta's AI technology, provides real-time commentary, hot takes, and exclusive offers to fans viewing the games. The development is based on research showing significant mobile device usage among viewers. Through Hutty, Pizza Hut intends to counteract the solitary nature of NCAA tournament viewership by fostering a connection among fans, aligning with their brand goal of bringing people together.
"Basketball's biggest tournament is a time when fans are more engaged than ever, but many are watching alone. Pizza Hut has always been about bringing people together..."
"Hutty leverages Meta artificial intelligence (AI) to offer real-time reactions, hot takes and exclusive offers, enhancing the viewing experience for NCAA March Madness fans."
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