"Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for the United States (USUS Web PTI Rankings (August 2025) ). This index evaluates websites and apps across the Apple App Store, Google Play Store, and Connected TV (CTV) apps on Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. The Publisher Trust Index provides a comprehensive method for assessing quality and offers monthly rankings of the world's websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem."
"Pixalate's data science team analyzed over 33 billion global open programmatic ad impressions across 17+ million Google Play Store and Apple App Store mobile apps, and Connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in August 2025 to compile the global Publisher Trust Indexes. Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more."
"In addition to the report for the US, Pixalate has also released Publisher Trust Indexes for the United Kingdom ( UK), Germany, Spain, the Netherlands, Canada, Japan, and Brazil. Download the Publisher Trust Index Reports Download the full rankings here. The Publisher Trust Index spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate's methodology can be found at Publisher Trust Index: Methodology."
Pixalate released the August 2025 Publisher Trust Index (PTI) for the United States and published additional PTIs for the United Kingdom, Germany, Spain, the Netherlands, Canada, Japan, and Brazil. The index evaluates websites, Apple App Store and Google Play Store mobile apps, and Connected TV apps on Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV. Pixalate analyzed over 33 billion global open programmatic ad impressions across 17+ million apps and CTV apps in August 2025. The platform measures invalid traffic, MFA risk, brand safety, ad density, viewability, reach, and more, and provides rankings across 235+ countries and 20+ IAB categories.
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