Pixalate's expanded Global Seller Trust Indexes for Q2 2024 showcases a comprehensive assessment of programmatic ad sellers, ranking them based on integrity and market share metrics.
The market share score illustrates each seller's presence in a country by assessing their share of voice concerning open programmatic ad impressions, enhancing transparency in the ad ecosystem.
SPO score indicates the depth of sellers' direct relationships with publishers, emphasizing the importance of sustainability by minimizing unnecessary hops in ad transactions for improved efficiency.
With the new bundle ID integrity score for CTV, Pixalate indicates a crucial development in evaluating the quality and reliability of traffic generated from connected TV platforms.
#ad-fraud-protection #programmatic-advertising #market-analysis #supply-chain-integrity #connected-tv
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