Pixalate Special Investigation - US Department of Justice v. Google
Briefly

from Exchangewire3 months ago
Pixalate's Special Investigative Report reveals that Google AdExchange dominates the global open programmatic ad market, reaching a staggering 99% of websites with ads.txt files.
Exchangewirehttps://www.exchangewire.com/blog/2024/10/10/pixalate-special-investigation-us-department-of-justice-v-google/
The report indicates that Google AdExchange is listed as a direct advertising partner on 94.6% of global websites, significantly higher than any other ad platform.
Exchangewirehttps://www.exchangewire.com/blog/2024/10/10/pixalate-special-investigation-us-department-of-justice-v-google/
In key markets, Google AdExchange leads with considerable market shares, such as 16% in the U.S. and an impressive 49% in China, underscoring its global dominance.
Exchangewirehttps://www.exchangewire.com/blog/2024/10/10/pixalate-special-investigation-us-department-of-justice-v-google/
The findings also highlight Google AdExchange's role in reselling, with authorized reselling of ads on 26.7% of global websites, aligning closely with competitors.
Exchangewirehttps://www.exchangewire.com/blog/2024/10/10/pixalate-special-investigation-us-department-of-justice-v-google/
Read at Exchangewire
#google-adexchange #market-share #programmatic-advertising #digital-advertising #fraud-protection
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